MKT 421 Week 3 Individual Assignment Marketing Research

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KUDLER FINE FOODS - MARKETING RESEARCH 1

Kudler Fine Foods - Marketing Research

Name

MKT/421

April 4, 2011

Instructor

KUDLER FINE FOODS - MARKETING RESEARCH 2

Kudler Fine Foods - Marketing Research for

Kathy Kudler founded Kudler Fine Foods out of her own desire to have gourmet foods,

which she loves to cook. Kudler Fine Foods is an upscale gourmet food market, offering a vast

selection of the freshest and finest ingredients and products. Kudler can offer these items at a

reasonable price and the stores have trained employees to assist their customers with item

selections.

Market Research

Marketing research is defined as the gathering, analyzing, and interpreting of information

about a market. Research is conducted on a product or service to be offered for sale in that

market based on past, present, and potential customers. It analyzes the characteristics, spending

habits, location, and needs of the target market, the industry, and the competition the business

will face (Entrepreneur Media, Inc., 2011). After a visit to the Kudler website, it has been

determined that further research is needed to determine a new course of action for the

organization. The surveys currently offered at the store provide some information, but they do

not give enough information to adequately chart a new marketing plan. This means that further

research must be conducted to determine the organizations appropriate course of action.

Defining the marketing problem.

At the present it seems that not enough information has been gathered to analyze the

marketing problem. Kudlers needs information, which will help them to determine what is

needed to expand the catering service, in-store cooking events, and the organic food lines, which

they already offer in all locations. The company needs a plan, which will help them to track the

effectiveness of their decisions. This can be accomplished by tracking the sales or events they

plan to kick off and what they expect out of these actions and the consumers reactions to these

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Kudler Fine Foods - Marketing Research Name MKT/421 April 4, 2011 Instructor Kudler Fine Foods - Marketing Research for Kathy Kudler founded Kudler Fine Foods out of her own desire to have gourmet foods, which she loves to cook. Kudler Fine Foods is an upscale gourmet food market, offering a vast selection of the freshest and finest ingredients and products. Kudler can offer these items at a reasonable price and the stores have trained employees to assist their customers with item selections. Market Research Marketing research is defined as the gathering, analyzing, and interpreting of information about a market. Research is conducted on a product or service to be offered for sale in that market based on past, present, and potential customers. It analyzes the characteristics, spending habits, location, and needs of the target market, the industry, and the competition the business will face (Entrepreneur Media, Inc.,?2011). After a visit to the Kudler website, it has been determined that further research is needed to determine a new course of action for the organization. The surveys currently offered at the store provide some information, but they do not give enough information to adequately chart a new marketing plan. This means that further research must be conducted to determine the organizations appropriate course of action. Defining the marketing problem. At the present it seems that not enough information has been gathered to analyze the marketing problem. Ku ...
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