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MKT 421 Week 3 Summary

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This week was as informative as the first two weeks in this course. I really enjoyed the real-life
examples that many provided in the discussion questions. I am always better to understand the material
when it is presented in real based scenarios. I really enjoyed discussing with my classmates the product
life cycle and understanding the different stages that a product can go through.
Within my learning team, I thoroughly enjoyed building on last weeks assignment and completing
more of the marketing plan outline. It seems as though it is coming together for me with our new
product. I am glad the course allows us to use the information we learn to build on each assignment.
With the individual assignment, I learned more about how marketing research can be applied to an
organization. Kudler Fine Foods was a great organization to learn these concepts from.
I am looking forward to learn more about marketing and the different aspects in the upcoming weeks
and cannot wait to apply it to my workplace.

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Anonymous
Excellent! Definitely coming back for more study materials.

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