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MKT 230 week 3 DQ 2

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Week 3 Day 4
The product that I have seen advertised on television is the ShamWow for $19.99 plus
shipping. It’s like a chamois, a towel, and a sponge. These are the advantages of the
ShamWow.
1) It holds twenty times it weight in liquid
2) Easily removes cola, wine and per stains
3) Doesn’t drip and doesn’t make a mess
4) Washes, dries, and polishes any surface
5) Won’t scratch any surface
6) Machine washable and bleachable
7) Highly durable with 10 year warranty
They are made in Germany from a revolutionary fabric that can absorb over twenty times
it weight in liquid. You can use them to clean up spills fast, use them as a towel for your
pets, for drying your car or boat, and has many household uses. They offer four large and
four mini.
They only external influence I see with this product would be social class. Since people’s
buying behavior is often strongly influenced by the class they belong to, I think this
would be more for the middle class person. The lower class would be more money
conscious and the upper class usually likes to buy expensive items, which I don’t
consider this to be one.
If anyone sees another external influence, please share.

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