MKT 230 week 6 Assignment Life Cycle Management Analysis

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Product Life Cycle of MP3 Players

Introduction

Sony is one of the world’s largest leading manufacturers of consumer electronics. The

MP3 players have nowadays become the preferred portable music players replacing the

Discman and Walkmans. MP3 players of Sony are smartly designed and possess large storage

capacities. The most popular range of Sony’s MP3 players is ‘NW’. The key objective of the

company behind introducing these players is to utilize the consumer’s needs for earning

revenues for the company. They aim at making the travels of the consumers more enjoyable

and pleasant. For fulfilling all these needs, the company is providing quality products with

huge storage capacity and good battery backup. The products of Sony are valued high in the

minds of the customers because of its superior technology, quality and durability. The MP3

players of Sony are offered at its many outlets spread around the world. They are also made

available at online shopping sites and consumer electronic shops. The company has made

these MP3 players available in the market in competition with its most popular product

“Walkman” (The Sony MP3 Player Battles the Apple iPod, 2008).

Introduction Phase of Sony’s MP3 Players:

In the introduction phase of the MP3 players, the sale of the products was not so high,

because its previous brand “Walkman” was more famous and in use in the market. The

storage capacity of these MP3 players was also very low and the prices were comparatively

high, which made the customers move away from its products. In order to handle this

situation, the company aligned the MP3 players with the walkmans and tried to generate

revenues from the market. The company also invested heavily in the promotion and tried to

enhance the product value in the market.

Growth Phase of Sony’s MP3 Players:

As a result of the marketing and promotional strategies of the company, the sale of the

MP3 players of the company started enhancing. The revenues of the company from the MP3

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Product Life Cycle of MP3 Players Introduction Sony is one of the world's largest leading manufacturers of consumer electronics. The MP3 players have nowadays become the preferred portable music players replacing the Discman and Walkmans. MP3 players of Sony are smartly designed and possess large storage capacities. The most popular range of Sony's MP3 players is 'NW'. The key objective of the company behind introducing these players is to utilize the consumer's needs for earning revenues for the company. They aim at making the travels of the consumers more enjoyable and pleasant. For fulfilling all these needs, the company is providing quality products with huge storage capacity and good battery backup. The products of Sony are valued high in the minds of the customers because of its superior technology, quality and durability. The MP3 players of Sony are offered at its many outlets spread around the world. They are also made available at online shopping sites and consumer electronic shops. The company has made these MP3 players available in the market in competition with its most popular product "Walkman" (The Sony MP3 Player Battles the Apple iPod, 2008). Introduction Phase of Sony's MP3 Players: In the introduction phase of the MP3 players, the sale of the products was not so high, because its previous brand "Walkman" was more famous and in use in the market. The storage capacity of these MP3 players was also very low and the prices were comparatively high, whi ...
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