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MKT 230 week 7 DQ 2

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Week 7 Day 4
Lowe’s is a local hardware store in my area. I chose the 13 Watt Daylight Compact
Fluorescent Bulb on sale for $2.97 each. I chose this ad because these types of bulbs are
becoming more and more popular because they have shown to use 75% less energy than
incandescent or regular bulbs. These items are likely to be selling at high rate since more
attention is being focused on the amount of energy that it saves as compared to regular
bulbs. The pricing of this item is a sale to draw attention to the product as well and show
that this merchant sells a product that is not only energy efficient but at a reduced
price. These pricing strategies draw in business when they show that the merchant can
sell a good product for a low price and that will save the consumer on energy bills in the
long run.

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