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MKT 230 week 8 Assignment Sales Promotion Techniques

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Sales Promotion
Sales Promotion
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Sales Promotion
Introduction
Sales promotion refers to those promotion activities, other than advertising and personal
selling that stimulate interest, trial or purchase by the final customers. This may include the use
of coupons, samples, point of purchase materials, catalogues, novelties, circulars, etc. (Mathew,
2000). There are various sales promotion techniques, which are as follows:
Discounts and deals: Discounts mean reduction on the regular prices of the products.
This could be also defined as the special sales programs. These types of programs are
organized by retailers from time to time for the sales of their products and services. In the
present competitive era, every industry is using these techniques such as hotel industry,
airline industry, retail industry, garment industry, FMCG retail sector, entertainment
industry, video and music industry, Electronic products, etc. Even online industry also
deals in the discount and special sales programs techniques.
Special sales and discounts are organized in the form of opening sales, pay-day
sales, clearance sales, end of the month sales, etc. For example, Las Vegas Hotels also
provide discounted deals. Its latest discounted deal is mother day package offer.
According to this, the hotel gave more than 10% discount offer on the booking of
services from 4
th
may 2008 to 12
th
may 2008. In order to promote the services of the
company, another offer of this hotel is Mirage Bonus Offer from 4
th
may 2008 to 25
th
February 2009. In this, the hotel provides a night stay only in $90 along with a 10% off
and Cravings Buffet Credit only in $30 (Las Vegas Hotel: Discounted, Deals and Special
Offers, 2008).
Delta Airline company is offering the discounts on the flight of Atlanta and New
York from the selected cities of the United States from 15
th
May 2008 to compete with
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