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MGT 498 Week 1 DQ2




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Week 1 DQ2
What is a mission statement? What is a vision statement? Review Cokes' mission statement:
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference
Does this statement give direction to the strategic planning process?
A mission statement is a statement that summarizes the purpose of the organization in
one sentence. A good mission statement will identify the service or product it is selling and
the reason that they are different than their competitors. A vision statement describes what a
company wants to become.
Coke's mission statement could also be considered a vision statement. The first line gets the
message across that Coke is a refreshing beverage. As it goes on it describes inspiring future
moments of happiness. This statement gives a forward moving direction to the strategic planning
process. By this I mean that Cokes employees know that they are there to not only refresh
people, but at the same time give them hope that they are somehow making a difference outside
of work. This statement is not only speaking to the customer, it is screaming to their employees.
This a great foundation to build.

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I was having a hard time with this subject, and this was a great help.