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MGT 498 Week 2 DQ4

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Week 2 DQ4
What models, tools, and techniques would you use in performing an environmental analysis of
an organization?
When performing an environmental analysis of an organization I would scan the societal
environment, areas that do not have short term impact, but can affect long-term planning. I
would survey the economic factors, the technological factors, the political/legal landscape, and
the sociocultural realm. I would also survey the task environment, those areas that have a direct
impact on an organization. These include competitors, employee relations, customer satisfaction,
suppliers, and trade organizations.
In an effort to consider all possibilities i would develop an issues priority matrix that allows the
organization to consider new, unfamiliar, or negative information. An industry matrix would be
used to determine and capitalize on areas of success. Competitive intelligence gathering in
another tool that allows an organization to remain competitive. Continual monitoring of the
competition provides another strategic angle. Forecasting or extrapolating current situations into
future forecasts can be beneficial. Brainstorming, expert opinion analysis, and statistical
modeling all provide valid and useful techniques when making strategic environmental
decisions.
External factors analysis summary (EFAS) is another useful tool, the EFAS is an analysis of
available opportunities and threats, that are given weighted values and compared.

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Week 2 DQ4 What models, tools, and techniques would you use in performing an environmental analysis of an?organization? When performing an environmental analysis of an organization I would scan the societal environment, areas that do not have short term impact, but can affect long-term planning. I w ...
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