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MGT 498 Week 3 DQ1

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Week 3 DQ1
What do we mean by a sustainability strategy? How do we determine what we want to sustain?
Is it profits, competitiveness, the environment or what?
A sustainability strategy can refer to several different subjects. The first would be environmental
sustainability. This sis where companies focus on environmental issues to be a greener company
that will help the external environment to be sustained as a whole. The second would be
economic sustainability. This determines the long-term financial success of a company.
Compliance, and good strategic planning highlight this area of sustainability. The last would be
social sustainability. This is an area that is dependent on the corporate citizenship, labor practices
and the talent attraction and retraction of a company.
The decision on what area of sustainability to focus on is based on the business and the industry
that they are in. As a manager of a retail store that sells petroleum based products, our focus is in
all areas. Our company has been in business over 60 years and has proven to be economically
sustainable. My focus is on social sustainability because it is important to focus on the image in
the local community because it will help to develop long term relationships that can prove to be
beneficial.

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