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MGT 498 Week 3 DQ5

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Week 3 DQ5
Assume that you are a risk adverse manager in an industry experiencing rapid technological
innovations. Which of the generic strategies would you be inclined to favor to mitigate risk?
Why?
As a risk adverse manager, I would consider the differentiation strategy. Attempting to
differentiation my organization from the competition reduces the concern of rapid technology
change affecting sales. Differentiation requires that the organization stay abreast of the
technology changes in the industry, but focusing less on reducing costs can provide the
additional income to fund research and development in order for the organization to stay ahead
of the competition. This industry is experiencing rapid innovation in technology, so being a front
runner in those changes is the least risky proposition.

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