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Customer Relationship Management Class Notes_51453130-Customer-Relationship-Management

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Enrich Tool for Customer Relation Management SYNOPSIS “Customer Relationship Management Application” is a process or methodology used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. There are many technological components to CRM, but thinking about CRM in primarily technological terms is a mistake. The more useful way to think about CRM is as a process that will help bring together lots of pieces of information about customers, sales, marketing effectiveness, responsiveness and market trends. Customer Relationship Management helps businesses use technology and human resources to gain insight into the behavior of customers and the value of those customers. One of sections in the CRM is the Marketing and the telemarketing Section. The responsibility of the marketing division includes creating new Leads. By launching a campaign a list of prospect companies that can use our products can be purchased. Thus we can create accounts, which contain the entities that we do business. They can be either Leads or Customers. A Lead is an Account that has not yet been fully qualified by the Sales Department. An Opportunity is a chance to get a new business. During the second stage of contact management, a Lead can be converted to an Opportunity. The Calendar graphically represents the events of each day. An appointment is an item on the calendar that has a date, start time and end time. 1 Enrich Tool for Customer Relation Mana ...
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Awesome! Perfect study aid.