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Customer Relationship Management Class Notes_140129773-72754737-Mba-Project-a-Project-Report-on-Customer-Relationship-Managem...

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A PROJECT REPORT ON CUSTOMER RELATIONSHIP MANAGEMENT AT ADDMARC ( AN ADVERTISING &MARKETING CO.) A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT FOR THE DEGREE O F MASTER OF BUSINESS ADMINISTRATION (Industry Integrated) MADURAI KAMARAJ UNIVERSITY, MADURAI By VINISHA VASHISTHA Reg No.: A7754274 Under the guidance of Mrs.Gunjan Rana RAI BUSINESS SCHOOL Mathura road, New DelhI DEC 2008 Rai Business School Certification This is to certify that the project report at ADDMARC (ADVERTISING &MARKETING CO.) Submitted in Partial fulfillment of the requirement for the Degree of MASTER OF BUSINESS ADMINISTRATION (Industry Integrated) To MADURAI KAMARAJ UNIVERSITY, MADURAI VINISHA VASHISTHA Under my supervision and guidance and that no part has been submitted for the award of any other Degree/Diploma/fellowship or similar title or prizes Faculty Guide Signature : Name :Mrs.Gunjan Rana Signature & Seal of the learning center RAI BUSINESS SCHOOL 2 STUDENT ‘S DECLARATION I hereby declare that the Project Report conducted at ADDMARC (Advertising & Marketing co.) Under the guidance of Mrs.Gunjan Rana Submitted in Partial fulfillment of the requirement for the Degree of MASTER OF BUSINESS ADMINISTRATION (Industry Integrated) TO MADURAI KAMARAJ UNIVERSITY, MADURAI Is my original work and the same has not been submitted for the award of any other Degree /Diploma/fellowship or other similar titles or prize Place: Date: RAI BUSINESS SCHOOL VINISHA VASHISTHA Reg. N ...
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