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Business Plan 1
Running head: BUSINESS PLAN
Business Plan
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Business Plan
The business plan I chose to write about is Salvador's Sauces, while this resembles other
types of salsa ventures it holds a new value that might be able to keep it in front of the
competition. With a bold take on the ever growing food processing market this company stands
by its saying, “Authentic Hispanic Foods” (Business Plan Pro, 1999, p. 1). With a small variety
of products to market, this ever growing company shows backbone in the fast paced world of the
food market by creating a plan to expand on their inventory of products.
This company has a great opportunity to excel in the Hispanic food industry. With a
growing populace rate of 22 percent a year (Business Plan Pro, 1999, p. 4) the Hispanic culture
is going to need a supplier of authentic Hispanic foods, making this a great time to open this
business. Also with the owners being of Hispanic descent they have an opportunity to create a
large line of food products targeted especially for the Hispanic people. While dealing with their
over head costs they have a great leap on most large companies. Dealing with no employees and
working for a small salary, the two owners have reduced all employee costs. This might sound
absurd but with the company recently opening all savings on cost are needed. As for advertising
costs, the two owners take their product to local food fairs and festivals which increases
customer awareness and allows for some demand of the product at the same time. (Business Plan
Pro, p. 4).
So after talking about the opportunities this company has we might as well see the
strengths they are showing to grow in this demanding economy. With the help of their financial
advisors board, they are receiving valuable information on how and what to do with the smallest
risks financially. This, of course, is not to mention that both Pat and Ricardo bring 18 years of
experience in both managing a business and finical control. Also while they are targeting the

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Hispanic culture this is a good business adventure due to the fact that this area of business is new
to the economy of the US and there are not very many competitors. Most of the competitors on
the market do not have the same authentic richness and flavor. This company stands by its
commitment to supply only the best to the populace it has targeted.
While this company has its strengths it also has its weaknesses. While only dealing with
local customers they are able to keep the business to only two employees, however if they atart
receiving more orders than they can handle, the company will either have to turn down the order
or hire new employees and train them in the production procedure. This could be a major
problem if their product becomes popular. There is another problem that can happen, if their
product is rejected by a few people then word of mouth could be there downfall. Since this
company is only locally based in a small area, any bad advertisement could destroy their chance
to expand and try to sell national across the US.
This brings us to the possible threats that the company will have to deal with. One of the
threats that can be seen from the start of this business partnership is that fact that they have no
backers, or more professionally, no investors. Also one other problem I see is that they feel the
consumer will buy from them because they say it is authentic Hispanic quality, and once the
consumer tastes their products, the consumer will faithfully buy from them. If the consumer does
not like the flavor then they just lost one customer and potentially more, word of mouth is strong
and carries a lot of weight and goes a long way. Another reason is the consumer is a compulsive
buyer, most only buying product with a well know name, this will make it hard to for their
company to get its foot in the door and keep a strong hold on the market.
With all this information we are left with one final question, is this a good venture to
invest in? In my opinion I would feel a little hesitant to try and open a business dealing with

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