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Organizations structure at millennium airline

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Organizational Structure at Millennium Airline
At the outset, the paper establishes that the aviation sector, like other enterprises, is
affected by external elements such as politics, the economy, technology, law, society, and the
environment. All airlines, including Millennium Airlines, face the same challenges. Other
elements of the airline's immediate surroundings might either help or hinder daily operations.
The passengers', customers', and sellers' negotiating positions all factor in. The danger posed by
rivals and substitutes in the market should not be underestimated, either. In addition, the high
cost of gasoline is a significant obstacle. It is still the industry's top issue, and as a consequence,
more and more airlines are passing the cost of fuel on to their passengers.
There have also been major shifts in the roles and duties held by employees inside the
airline system. As a result, it is becoming more difficult to determine which individuals are in
control of each individual situation. This is the result of several levels of the leadership hierarchy
working together to produce this effect. It would seem that there is a significant gap in
perspective between the board of management and the consumers. Even if they have an accurate
understanding of the costs involved in the aviation sector, several executives, including one
working in the healthcare industry, the ministry of sports, and the commercial operations
manager, do not comprehend the concept of traveling on a budget. The budget for the firm
includes provisions to cover all of their premium costs.
In order to save costs, I suggest that the firm create a new job called the Strategic
Marketing Manager so that it may adapt the way it manages its finances and come up with a
means to alter the management of the finances. The duties of the Strategic Marketing Manager
would include the planning and execution of marketing initiatives as well as the maintenance of
brand consistency. To guarantee that there is a clear distinction between standard passengers and

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premium customers, it would be the job of the Strategic Marketing Manager to take this step.
Separate seating arrangements for children and adults would fall under this category. The end
result would be to ensure that the weight distribution throughout the aircraft is correct in order to
maximize fuel economy. Furthermore, an additional ten percent will be added to the price of
each ticket, resulting in a larger total sum for the corporation.
However, the chairperson and other political elites within business would be hostile to the
structural reforms that are being proposed. Because they occupy premium offices, they have,
unfortunately, become oblivious to the repercussions that are being created by the ever-
increasing costs. The entire Customer Relationship System would be opposed to the proposed
structural changes in management because the changes would have no positive impact on the
customer relationship throughout the journey.The reason for this opposition is that the changes
will not have a positive impact on the customer relationship.
It is essential that the significance of the role that financial control plays in determining
the success of an industry be emphasized. Because of this, there should be an efficient plan to
guarantee that there are maximum savings, and there should also be a balance between financial
control and strategic control. The company is able to have statistics on the actual and expected
results because the position of Strategic Marketing Manager has been incorporated into the
company. The company is then able to be properly advised on the corrective measures to
undertake whenever there is a significant variation between the expected and actual results. As a
result, the strategy contributes to the company's having more favorable circumstances in the
external environment in which to engage in beneficial competition.
In conclusion, the value of non-decision as a tool in strategic management cannot be
overstated. The manager of strategic initiatives has the responsibility of ensuring that some of the

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Organizational Structure at Millennium Airline At the outset, the paper establishes that the aviation sector, like other enterprises, is affected by external elements such as politics, the economy, technology, law, society, and the environment. All airlines, including Millennium Airlines, face the same challenges. Other elements of the airline's immediate surroundings might either help or hinder daily operations. The passengers', customers', and sellers' negotiating positions all factor in. The danger posed by rivals and substitutes in the market should not be underestimated, either. In addition, the high cost of gasoline is a significant obstacle. It is still the industry's top issue, and as a consequence, more and more airlines are passing the cost of fuel on to their passengers. There have also been major shifts in the roles and duties held by employees inside the airline system. As a ...
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