Organizational Behavior – Week #4 Assignment 1Whole Foods Case Study (Part 2)Review the Whole Foods Case Study (pp. 1-6) and answer the questions connected to Chapters 4, 5, 6, and 7 as listed below. Responses to each question should range from 100-200 words. Your paper should reflect scholarly writing and current APA standards (12 point Times New Roman font, double-spacing, 1" margins, title and reference pages). Be sure to use the text and/or other sources to support your responses and properly cite the use of such.To what extent do you think training and associate learning would be more important for Whole Foods compared to other grocery stores? (Ch 4)Given the nature of Whole Foods’ jobs and the way in which associates are selected, what type of personality traits would be important for Whole Foods associates to possess? (Ch 5)Which of the motivational practices are emphasized by Whole Foods in its management system? Tying rewards to performance? Designing enriched jobs? Providing feedback? Clarifying expectations and goals? All of these? (Ch 6)Based on the demand-control and effort-reward models of stress, are Whole Foods team members likely to experience a great deal of stress? Executives? (Ch 7)ORGANIZATIONAL BEHAVIOR, 4TH EDITIONAuthor:Michael A. Hitt, Adrienne Colella, C. Chet MillerVBID:9781119031024R150https://ambassadored.vitalsource.com/#/books/9781119031024/cfi/63!/4/4@0.00:0.00 Login Information:letomcgee@icloud.comUSAmerica#1776 Exemplary 18-20 points Proficient 16-17 points Developing 14-15 points Beginning 12-13 points Inadequate 0-11 points Comprehension of Assignment (20% of grade) Addressed the question completely and thoroughly. Provided additional supporting evidence, demonstrating a full comprehension of subject matter. Addressed the question(s) completely and thoroughly. Addressed the majority of the question(s). Addressed minimal portions of the question(s). Did not address the question(s). Application of Course Knowledge and Content (20% of grade) Thorough technical application of course knowledge and content in a complete and concise manner. Technical application of course knowledge and content is mostly accurate, concise and complete. Technical application of course knowledge and content is partially accurate, concise and complete. Technical application of course knowledge and content is minimally accurate, concise and complete. Technical application of course knowledge and content is inaccurate and incomplete. Organization of Ideas (20% of grade) Original ideas are effectively developed and presented in a logical, sequential order throughout the entire assignment. Includes adequate and appropriate supporting evidence. Original ideas are effectively developed and presented in a logical, sequential order within a majority of the assignment. Includes acceptable supporting evidence Original ideas are partially developed and presented in a somewhat logical, sequential order. Inadequate supporting evidence. Original ideas are not present and/or not presented in a logical, sequential order. Organization is difficult to follow throughout the assignment. Lacks supporting evidence. Little to no original ideas or organization present throughout the entire assignment. Lacks supporting evidence. Writing Skills (20% of grade) Mechanics (spelling, grammar, and punctuation) are flawless, including proficient demonstration of citations and formatting throughout the entire assignment. Mechanics (spelling, grammar, and punctuation) are accurate including demonstration of citations and formatting within a majority of the assignment. Partial errors with mechanics (spelling, grammar, and punctuation) including demonstration of citations and formatting within minimal portions of the assignment. Multiple errors with mechanics (spelling, grammar, and punctuation), inaccurate demonstration of citations and formatting. Assignment is incomprehensible due to multiple errors with mechanics (spelling, grammar, and punctuation). No demonstration of citations or formatting present. Research Skills (20% of grade) Accurate and applicable use of resources relevant to the subject matter that enhance the overall assignment. Appropriate use of resources relevant to the subject matter. Adequate use of resources, not all resources relevant to the subject matter. Minimal use of resources relevant to the subject matter. No evidence of resources apparent.

Overview You presented the importance of brand equity to your organization and analyzed the implications of reopening the park. Your presentation was well received by the company management. Now, it's time take a step toward developing the strategic marketing plan for the reopening of the park. As a regional director of marketing, it is essential for you to know how you are going to apply various marketing principles and theories to design an effective and relevant marketing plan for the reopening of the park. This includes various aspects such as understanding the target audience; identifying the right and relevant marketing methods to communicate with target audience; using product, place, price, and promotional strategies to attract the target audience; and so on. You have been provided with the following target audiences: - Primary Market: Families with children (ages 6–18) with an average annual family income of over $75,000 per year - Secondary Market: Teens, ages 15–18 Write a memo to your CMO detailing how you will use the four Ps in your marketing efforts. The considerations should be such that customer and business perspectives are well balanced. The company is open to ideas showing creativity and innovation but does not want to reinvent the wheel completely. Prompt Refer to the CMO Memo for Target Audience and create a consulting report describing how the four Ps can be used to attract existing and new customers back to the U.S. Park Southeast when it reopens. For the purposes of this assignment, you will include the following in your consulting report. 1. Describe the plan to market the product to the identified target audiences. - What communication strategy will you use for the target audiences, regarding the park services? 2. Describe the role of place in attracting customers back into the park. - Identify the appropriate communication method to share information about the safety measures you have taken. - How will you plan a marketing campaign around “convenience of use” as your unique selling proposition (USP)? 3. Determine the pricing strategy that should be considered to drive new and existing customers. - How will you communicate the value of your offering through an effective pricing model? 4. Describe two promotional events aimed at your two target audiences designed to drive attendance. - Include one promotional event for each of the two target audiences. This element requires you to use your own creativity or previous exposure to promotional events.