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What two factors should be considered in deciding how to allocate sh

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What two factors should be considered in deciding how to
allocate shelf space in a retail establishment? Why?
Solution
Factors to be considered in deciding how to allocate shelf
space in a retail establishment:
a)Image building(price and promotiion ,demand ,visibility
,brand awareness ,advertisement)
b)Retailers bargaining power (shelf space allowances
,variety in stock availability ).
Among all variables ,prce ,promotion and market share are
significant for shelf space decision .
say Demand for product increases ,when more shelf space
is allocatted. visibility of brand can be increased by
assigning more shelf space.

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What two factors should be considered in deciding how to allocate shelf space in a retail establishment? Why? Solution Factors to be considered in deciding how to allocate shelf space in a retail establishment: a)Image building(price and promotiion ,demand ,visibility ,brand awareness ,advertiseme ...
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Anonymous
This is great! Exactly what I wanted.

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