Ashford University BUS 343 International Marketing

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Ashford University BUS 343 International Marketing

Week 2 – Assignment

Market Research

Instructions

Select a country (other than the United States), that you would like to conduct market

research. In a table format, compile the following information for at least a three-year

period, leading up to the present day:

1. Principal imports and exports

2. Gross national product (GNP)

3. Demographics of the population

4. Per capita income

Based on your required reading for the week and using the appropriate data compiled in

the table as support, define the target market and recommend products (goods or

services) that you see potential for in that specific country. Use two to three scholarly

sources as references. Your paper should be two to three pages in length (not including

title and references pages) and formatted using APA style as outlined in the Ashford

Writing Center..

Research Assistance

To access the profile of your chosen country within the Mergent Database:

1. Click on “Find Articles and More”

2. Click on “Databases A-Z”

3. Click on “M”

4. Click on “Mergent”

5. On the right hand corner, Locate “Country Profile”

6. Click on the dropdown and select the country of your choice.

SOLUTION:

Country of Analysis – India

1. Principal imports and exports: Major exports include petroleum products, textile goods, jewelry, software,

engineering goods, chemicals, and leather manufactures. Major imports include crude oil, machinery, gems,

fertilizer, and chemicals.2. Gross national product (GNP): 4.749 trillion PPP dollars (2012)3. Demographics of the

population: 1,210,193,422 (2011 provisional census)4. Per capita income:USD 1219

Analysis

Home to the prehistoric Indus Valley Civilization and a area of significant trade directions

and massive kingdoms, the Indian subcontinent was recognized with its profitable and

social prosperity for much of its long history. Currently, main businesses encompass

fabrics, communications, chemicals, drugs, biotechnology, food processing, steel,

transportation equipment, adhesives, quarrying, fuel, technology, and software. In 2006,

the share of outward employment in India’s GDP stood at 24%, up from 6% in 1985. In

2008, India’s share of world employment was 1.68%; In 2011, India was the domain’s

tenth-largest trader and the nineteenth-largest exporter. Major exports comprise fuel

yields, textile, jewels, software, engineering goods, elements, and leather productions.

Major imports comprise crude oil, machinery, gems, fertilizer, and chemicals. Between

2001 and 2011, the contribution of petrochemical and manufacturing goods to total

exports grew from 14% to 42%.

According to the International Monetary Fund (IMF), as of 2013, the Indian economy is

supposedly worth US$1.842 trillion; it is the eleventh-largest economy by market

conversion rates, and is, at US$4.962 trillion, the third-largest by purchasing power

parity, or PPP. With its typical annual GDP growth rate of 5.8% over the last 20 years,

and attaining 6.1% during 2011–12, India is one of the domain’s fastest-growing

markets. Though, the nation ranks 140th in the world in nominal GDP per capita and

129th in GDP per capita at PPP. Until 1991, all Indian regimes charted isolationist

strategies that were predisposed by communist economics. Extensive state interference

and guideline largely walled the budget off from the outside domain. A severe

equilibrium of expenditures crisis in 1991 forced the nation to relax its budget; since then

it has gradually enthused towards a free-market system by highlighting both distant

trade and straight speculation invasions. India’s fresh financial model is principally

entrepreneurial. India has been a member of WTO since 1 January 1995.

India is the world’s second-most densely inhabited country. Its population propagated at

1.76% per annum through 2001–2011, down from 2.13% per annum in the preceding

decade (1991–2001).The social sex ratio, as stated by the 2011 survey, is 940 females

per 1,000 males. The average age was 24.9 in the 2001 census. The first post-colonial

census, piloted in 1951, calculated 361.1 million people.

India’s per capita income (nominal) is $ 1219, ranked 142nd in the world, while its per

capita purchasing power parity (PPP) of US $3,608 is ranked 129th. It is projected that

India’s Per Capita Income will record an normal development degree of 13% through

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Ashford University BUS 343 International Marketing Week 2 – Assignment Market Research Instructions Select a country (other than the United States), that you would like to conduct market research. In a table format, compile the following information for at least a three-year period, leading up to the present day: 1. Principal imports and exports 2. Gross national product (GNP) 3. Demographics of the population 4. Per capita income Based on your required reading for the week and using the appropriate data compiled in the table as support, define the target market and recommend products (goods or services) that you see potential for in that specific country. Use two to three scholarly sources as references. Your paper should be two to three pages in length (not including title and references pages) and formatted using APA style as outlined in the Ashford Writing Center.. Research Ass ...
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