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MGT 488 Week 2-Competitive Advantage and Pro Sports.

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Running head: COMPETITIVE ADVANTAGE 1
Competitive Advantage and Pro Sports
MGT/488
October 25, 2010
Al Funderburk

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COMPETITIVE ADVANTAGE 2
Competitive Advantage and Pro Sports
Professional sports teams rely heavily upon competitive advantage to retain and recruit
players, coaches, and maintain their fan base. Before the New York Yankees became the
legendary team known today, they were known as the Highlanders. This team began in 1903 in
Manhattan, were founded by Frank Farrell and Bill Devery, and played in a stadium called
Hilltop Park. The New York Giants and Brooklyn Dodgers were not fond of the idea of the
Highlanders becoming part of the New York Baseball market. Therefore, the owners made entry
very difficult for Farrell and Devery. Farrell and Devery knew that winning games would help to
sustain competitive advantage and claim a fair share of the market. In 1913, “the Highlanders are
officially renamed the Yankees” (MLB, 2010, p. 3). Continuing to win games, the Yankees
purchased a contract in 1920 and acquired arguably the greatest baseball player ever, Babe Ruth.
From this moment on, the Yankees franchise understood how to maintain competitive advantage
and became one of the most popular sports teams in the world.
Components of Competitive Advantage
The New York Yankees have remained competitive in this industry using a variety of
tactics, including recruiting excellent players, hiring former players as coaches, and building a
reputation for hitting home runs. All of these tactics have generated the highest revenue among
baseball teams today. The ability to promote these core competencies has created a competitive
advantage as many other teams cannot meet the quality of product the Yankees market.
Historically, the New York Yankees hire high-profile players to attract customers and
ensure competitive advantage. According to ESPN (2010), the Yankees have produced 34 Hall
of Fame players including Babe Ruth, Lou Gehrig, Joe DiMaggio, Mickey Mantle, Whitey Ford,

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