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MGT449 Wk 3 Strategic Quality Management and Customer Satisfaction

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Strategic Quality Management and Customer Sasfacon Paper 1
Strategic Quality Management and Customer Satisfaction Paper
Team Members
University of Phoenix
Quality Management and Productivity
MGT/449
Instructor
Date

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Strategic Quality Management and Customer Satisfaction Paper
Introduction
In today’s world the companies have to strive real hard in order to compete the harsh
competition prevailing around. The most important thing that the companies need to work
towards is the customer satisfaction. Only those businesses succeed who ensure quality and
customer satisfaction, in fact the truth is that both the quality and customer satisfaction are
strongly related and linked to each other. Unless and until the companies do not offer the
exquisite and top class quality, they’ll not be able to attract and satisfy the customers. The
companies and organizations need to emphasize on strategic plans, strategic objectives, and
process improvement plans along with sufficient tools and techniques required for all this. For
this purpose management must come up with various strategies to improve their quality and
enhance their customer satisfaction. A lot of strategic management in regard to quality control
and customer satisfaction is required if a company wants to gain and retain the customers.
Target Corporation
Target is a well known store in United States and is popular in regard to the outstanding
and exclusive products it offers. The mission statement of the company highlights customer
satisfaction and making it certain that Target stores are the most appropriate and accepted store
for the customers who seek style and trend. The store offers a wide range of exclusive, creative
and innovative products made by various designers at very reasonable prices. This is how they
tend to gain and retain customer satisfaction. The company commits to expect more and pay less
brand promise. This has given a new and refreshing look to retail business. It ensures that the
experience of the customers shopping here is worthy and fulfilling and enforce them to shop here
again and again. According to Target (2010) outstanding values, public, diversity and the

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Anonymous
Had to paraphrase some of the content but overall, really useful material.

Anonymous
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