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NATURE, SCOPE AND IMPORTANCE OF MARKETING

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Marketing Management
by yadav06
Biyani's Think Tank
Concept based notes
Marketing Management
(BBA Part-II)
Nandita Sarsar
Lecturer Deptt. of Commerce & Management Biyani Girls College, Jaipur
For more detail: - http://www.gurukpo.com

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Published by :
Think Tanks Biyani Group of Colleges
Concept & Copyright :
©Biyani Shikshan Samiti
Sector-3, Vidhyadhar Nagar, Jaipur-302 023 (Rajasthan) Ph : 0141-2338371, 2338591-95 • Fax : 0141-
2338007 E-mail : acad@biyanicolleges.org Website :www.gurukpo.com; www.biyanicolleges.org
First Edition : 2009
While every effort is taken to avoid errors or omissions in this Publication, any mistake or omission that
may have crept in is not intentional. It may be taken note of that neither the publisher nor the author will
be responsible for any damage or loss of any kind arising to anyone in any manner on account of such
errors and omissions.
Leaser Type Setted by : Biyani College Printing Department
For more detail: - http://www.gurukpo.com

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Marketing Management by yadav06 Biyani's Think Tank Concept based notes Marketing Management (BBA Part-II) Nandita Sarsar Lecturer Deptt. of Commerce & Management Biyani Girls College, Jaipur For more detail: - http://www.gurukpo.com Published by : Think Tanks Biyani Group of Colleges Concept & Copyright : ?Biyani Shikshan Samiti Sector-3, Vidhyadhar Nagar, Jaipur-302 023 (Rajasthan) Ph : 0141-2338371, 2338591-95 - Fax : 0141-2338007 E-mail : acad@biyanicolleges.org Website :www.gurukpo.com; www.biyanicolleges.org First Edition : 2009 While every effort is taken to avoid errors or omissions in this Publication, any mistake or omission that may have crept in is not intentional. It may be taken note of that neither the publisher nor the author will be responsible for any damage or loss of any kind arising to anyone in any manner on account of such errors and omissions. Leaser Type Setted by : Biyani College Printing Department For more detail: - http://www.gurukpo.com Preface I am glad to present this book, especially designed to serve the needs of the students. The book has been written keeping in mind the general weakness in understanding the fundamental concepts of the topics. The book is self-explanatory and adopts the "Teach Yourself" style. It is based on question-answer pattern. The language of book is quite easy and understandable based on scientific approach. This book covers basic concepts related to the microbial understandings about diversity, structur ...
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