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BUS 630 Week 1 Mendel Paper Company

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BUS 630 Week 1 Mendel Paper Company
The Mendel Paper Company is a successful paper manufacturing
company with a sales mix of four different paper product lines
consisting of computer paper, napkins, place mats and poster board.
The plant superintendent, Marlene Herbert, is pleased with sales but
concerned with trends in the industry effecting paper manufacturing.
While napkins and paper mats are increasing because of increasing
restaurant sales, the cost of specialized printing of place mats may no
longer make these feasible to produce. Additionally, although there
are concerns of the inevitable “paperless” office, but Mendel Paper
has noticed that instead of losing paper sales they are actually
increasing their sales of computer paper.
Mendel Paper Company produces four types of paper products. These
paper products consist of computer paper, napkins, place mats, and
poster board. In the exercise given we were to compute the estimated
contribution margins for each product line with the information given
in the text. My calculations are listed in the chart below (which
answers questions 1-4).
Computer Paper
Napkins
Place Mats
Poster Board
Estimated sales volume in units

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30,000
120,000
45,000
80,000
Selling price
$14.00
$7.00
$12.00
$8.50
Variable (?)/ Material Costs
$6.00
$4.50
$3.60
$2.50
Contribution Margin
$8.00
$2.50
$8.40
$6.00
Contribution Margin Ration
(14-6)/14=0.571= 57%
(7-4.50)/7=0.357 =36%
(12-3.6)/12 = 0.7 = 70%
(8.50-2.50)/8.50 = 0.705 =71%
Total Sales Revenue

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