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BUS 630 Zoya Arbiser, regional manager of Gold Medal Sports Shops week 1

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BUS 630 Zoya Arbiser, regional manager of Gold
Medal Sports Shops
Zoya Arbiser, regional manager of Gold Medal Sports Shops, is reviewing the results of 15
stores in her region. Store managers are moved annually. Each store manager's income is
very dependent on the direct contribution margin of that store. For the past year, Store 9 has
been managed by a person who has operated several other profitable stores in recent years
and is about to be promoted to a larger store. Zoya notices several items that bother her.
Store 9 has almost no personnel training expenses relative to other stores. Store 9 has
stopped participating in numerous community events that gave the store significant visibility
but did incur substantial expenses. Store 6, where this store manager worked the prior year,
has had a severe drop in profits due to higher operating expenses. The advertising budget
was spent almost entirely in the first four months of the year, with almost nothing spent in the
last several months. Discuss a possible negative managerial scenario that the regional
manager may be sensing. Might the manager of Store 9 be an exceptional manager? What
are the ethical implications of the scenario? What is the regional manager’s ethical
responsibility in this scenario? Explain and support your position with evidence from the text.
Your initial post should be 200 to 250 words.
Answer
The possible negative managerial
scenario that the regional manager is
sensing is the lack of
personnel training related to how to deal

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