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MKT 571 Pitch Presentation Integrated Marketing Communication plan

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      The world’s fully flexible phone. Morph is a cellphone concept created by Nokia. Morph is a “bridge between highly advanced technologies and their potential benefits to end-users.” Some of features this new technology included: •Newly-enabled flexible and transparent materials blend more seamlessly with the way we live. •Devices become self-cleaning and self-preserving. •Transparent electronics offering an entirely new aesthetic dimension •Built-in solar absorption might charge a device, while batteries become smaller, longer lasting and faster to charge. •Integrated sensors might allow us to learn more about the environment around us, empowering us to make better choices.   The main target audience for this concept is for the innovators and early adopters. By having this group test the product, we’ll be able to decide if the product needs to be changed or if we have green light to mass produce. Promotions will mostly be targeted to those two groups and it’ll be done in such way that will have the greatest impact. Popular channels of communications will definitely be used to capture the most attention which will also include that of other groups like early majority.    Environmental Scan Introducing a whole new product with existing technology will be a challenge. Cellphones are something that we use every day and we are all familiar with. Morph will still be able to do all the things we are accustomed to, ...
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