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MKT 571 week 5 DQ 1 Total Customer Service(TCS)

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Marketing

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Homework

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MKT 571 week 5 DQ 1 Total Customer Service(TCS)
Why is total customer service (TCS) so important? What happens if a product or service does not actually meet its perceived performance or
customer expectations? How can relationship marketing benefit a company?
The Value of Total Customer Service(TCS)
As you asked in your assignment, my oral
presentation opener is nearing its final stages of
completion. I have looked into different options on
expressing the value of good customer service. I
feel the following content best fits this assignment.
When it comes to feeling like you are happy with a
product or service you have purchased, there are

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many possibilities. A product can have the best
price in the industry. It can have the highest quality
standards and reputation for long term reliability.
Even a service you purchase from a company can
help you make more money than you have ever
made. Yet, you will never be happy without good
customer service. This is the bread and butter of
total satisfaction with a product.

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You might have bought a new stereo speaker set
for your home at a killer sale or clearance price for
some once in a lifetime deal, but what you don't
know how to set it up? Will you still feel good when
you find out there is no customer help line you can
call to assist you with setup questions? Chances
are this may lead to frustration and
disappointment.
How about if you have something go wrong with a
brand new Honda you have just bought a week
ago? Obviously, you chose to buy a Honda
because of its high standards for quality and

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Anonymous
Really useful study material!

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