Bus 599 # 4 and 5, Business Plan, presentation,Natural Essence Tea Limited

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Bus 599 # 4 and 5, Business Plan, presentation,Natural Essence Tea Limited
About Company (Venture)
Product Concept
Market Analysis
Strategic Market Positioning
Competitive Advantage
Projected Financial Performance

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Bus 599 # 4 and 5Business PlanNatural Essence Tea LimitedAgendaAbout Company (Venture)Product ConceptMarket AnalysisStrategic Market PositioningCompetitive AdvantageProjected Financial PerformanceAbout Company (Venture) Name of Venture: NaturalEssence Tea Limited Nature of Operation: Offeringhealthy natural green tea. Business Location: California,USAProduct Concept Healthy natural green tea withnatural ingredients. Drink with vitamins andsupplements. Drink with fresh and aromaticslight hints of naturalingredients.Market Analysis Per Capital tea consumptionin USA in 2011 it was 9.3gallon as compared to 7.8gallon in 2000. Major competitors areUnilever, Hain Celestial,Twinings, and R.C. Bigelow.Strategic Market Positioning Premium product offerorat premium price tocreate a positiveimpression of quality andestablish an activeposition in the minds ofcustomers.Strategic Market PositioningCompetitive Advantage Only company in the marketgoing to offer green teaswith natural ingredients, andvitamins & supplements. A wide variety of productsacross Jasmine, Ginger,Tulshi, Green Peppermint,Cinnamon etc taste.Start-Up Cost and FundingUse of FundsFacility Acquisition1%1%5%10%Financing Strucuture1%7%75%Initial Working CapitalRequirementProperty, Plant, andEquipment (PPE)Beginning CashManagementContribution,30%InsuranceMarketing Expens
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