Assignment (4) , Chapter 5 Exercise, Analyzing and Contrasting Two Audiences

School: Allan Hancock College           Price: $15.00 USD

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Assignment (4): Due date: July/01/2014Chapter 5 Exercise
This exercise is not found in your text, but requires you to use material from chapter 5 to respond.
Analyzing and Contrasting Two Audiences
Audience is your primary consideration in many types of nontechnical writing. Choose a one- or two-page magazine advertisement or Web site for a Kia, and one forMercedes. In a memo to your instructor, contrast the audiences for the two ads or Web sites according to age, sex, economic means, hobbies, interests, and leisure activities. In contrasting the two audiences, consider the explicit information in the ads—the writing—as well as the implicit information—hidden persuaders such as background scenery, color, lighting, angles, and the situation portrayed by any people photographed. Keep in mind that your purpose is to contrast the two audiences, not merely to describe the content and design of the ads or Web sites.
Submit screenshots, PDFs or JPGs of the ads from the magazines along wit

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Allan Hancock College
MEMORANDUM1Date: 1/7/2014Subject: Analyzing and Contrasting Two AudiencesTo: InstructorFrom: Edward AdamsIntroductionKia Motors and Mercedes-Benz are automobile manufacturers. Kia Motors is based inSouth Korea while Mercedes-Benz is based in Germany. However, due to the differences intheir target market, the two companies do not compete directly. This is also evident in theirwebsites. This memo analyzes the commonalities and differences in the target audiences forboth Kia Motors and Mercedes-Benz as evident from their websites.FindingsThe dominating color for the Mercedes-Benz w
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