Long Term Financial Decisions

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Assume that the low-calorie frozen, microwavable food company from Assignments 1 and 2 wants to expand and has to make some long-term capital budgeting decisions. The company is currently facing increases in the costs of major ingredients.

Use the Internet and Strayer databases to research government policies and regulation.

Write a six to eight (6-8) page paper in which you:

Outline a plan that managers in the low-calorie, frozen microwaveable food company could follow in anticipation of raising prices when selecting pricing strategies for making their products response to a change in price less elastic. Provide a rationale for your response.
Examine the major effects that government policies have on production and employment. Predict the potential effects that government policies could have on your company.
Determine whether or not government regulation to ensure fairness in the low-calorie, frozen microwavable food industry is needed. Cite the major reasons for government..

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Assignment 3: Long Term Investment DecisionLONG TERM INVESTMENT DECISIONStudents NameProfessorCourse TitleAssignment 3: Long Term Investment DecisionLONG TERM INVESTMENT DECISIONThe grocery food market is filled with various options for microwavable food depending onthe preferences of the consumers. Instead of the traditional use of the oven many familiesnow use the microwave because of their busy lifestyles. The variety of healthy low calorie microwave food has made shopping much easier for todays busy consumer. Low calorielabels are regulated by the Food and Drug Administration (FDA) and require food labelsclaiming low-calories must not have more than 40 calories for a given reference amount(except sugar substitutes). (The Calorie Control Council, 2014)Healthy low-calorie microwave foods have come a long way since the first Swanson prepackaged TV dinner in the 1950s. The meal tray was heated in the oven and consisted of asmall portion of meat, two vegetables and dessert. The top two competing manufacturers ofmicrowavable low-calorie foods are Lean Cuisine owned by Nestle and Healthy Choiceowned by ConAgra. Both leaders in the frozen food market began in the 80s. HealthyChoice works rigorously with the FDA to assure foods qualify under government healthstandards for healthy low calorie foods. Like all businesses these two businesses need afinancial business plan that allows them to assess the companys results and set targets for
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