CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AND E-COMMERCE

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This a an exhaustive paper the dwells on various aspects of customer relationship management and e-commerce with the DELL inc. being the company in focus.

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CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AND E-COMMERCEStudent Name:Instructor:College:Date:Major customer-related activities of DellDell Inc. is a privately owned American multinational computer technology corporationlocated at Round Rock, Texas, in United States. The company develops, repairs, sells, andsupports computers and related services and products. Dell Inc. is focused on deliveringsolutions to enable smarter decisions and outcomes that are more effective so that theircustomers can overcome obstacles, achieve their ideas, and pursue their dreams. Above all, DellInc. is committed to superior long-term value, which customers need to grow and thrive.One of the major customer-related activities is on Staples Company improves theirmedia presence with the aid of Dell services. Staples had a problem which it needed to reducethe noise or irrelevant data, it collected from social media channels to understand customerslikes and dislikes more quickly, and improve it is offering.The company engaged Dell services to deploy and manage a cloud-based social medialistening and analysis services, and train it is staff in effectively way of using social mediainsights to help shape it is business, which was a major solution.The following are benefits of Dell services to Staples Company. The solution pinpointsrelevant social media insights faster by reducing noise by 75 percent. It increases brandrecognition and customer communication. In addition, it
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