MKT 421, week 2 Elements of a mrketing plan

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Review the video case study "Geek Squad: A New Business for a New Environment" on pp. 88-89 in your textbook. Keep this case study in mind as you complete this assignment.

Write a 700- to 1,050-word paper using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization.
•In your opinion, what are the specific key environmental forces that created an opportunity for your company?
•Have there been changes in the purchasing patterns of your organization's target market in recent years?
•Conduct an environmental scan for your chosen company to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company's marketing efforts and product offering in the future.
•What differentiation strategy should your company undertake to encourage their target market to choose them over

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Elements of a Marketing Plan PaperElements of a Marketing Plan PaperRobert HaroMKT/2411/31/16Elements of a Marketing Plan PaperCreation storyThe owner of World Fighting Championships (WFC), Matt McGovern, originally worked forthe Lanes Brothers, whose father is the legendary Mills Lane, a boxing referee who is acelebrity in the combat sports world. Matt McGovern saw a void in the combat sportsindustry, and sought out to fill it. Matt continued to work for the Lanes brothers, learning thetricks of the trade while getting his degree in Business marketing. Before he ventured out onhis own to create the WFC, he looked at what niche he would build around, and how tomarket it. He came to the conclusion of mixing Boxing, Muay Thai, MMA and Brazilian JiuJitsu. Other companies only focus on MMA or Boxing, but by combining more than onesport, you can reach a larger audience due to the different target markets.Patterns and trendsAs with any target market, the purchasing pattern has changed over the years, sometimesconsumers attend more shows, other times they stop. We found a few key points as to whataffects the purchasing trends of our market. One factor was quality, and not so much theprice. Consumers are willing to pay more money for better quality, so by appealing toconsumers need for the best shows, we increased quality without sacrificing pricing ontickets. Another thing we have noticed was timing of the shows, and around what holidaysmay conflict o
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