MKT 421 positioning presentation powerpoint

School: University of Phoenix           Price: $10.00 USD

Document Description

Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.

Identify the important attributes for your chosen product and select two key variables for your perceptual map. Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.

Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market.

Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:
•Summary slide
•Target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral)
•Perceptual map
•Map placement explanations

Click the Assignment Files tab to submit your assignment.

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University of Phoenix
World FightingChampionshipsPositioning PresentationRobert Haro2/7/2016MKT/421Summary Perpetual mapping is defined as a marketing research technique inwhich consumers views about a product are traced or plotted (mapped) ona chart. ( Perpetual mapping give us a look at how the competition stacks up againstour product and services. It also allows us to see how we can improve certainareas to have a better position in the market. It also gives us a look at how consumers rank our company against othercompanies, and can allow the company to see voids in the market, so we canfill it.Key variables The MMA market is highly competitive, as well as over saturated with lowercompanies who remain local. The WFC is one of the few companies in theindustry who operate nation wide and has multiple markets. Key variables for the perpetual map include high quality, low quality, lowprice and high price. These variables are what attracts consumers to showsand are the focus of a shows success or failure.Target Market Mixed Martial Arts (MMA) is presently the world leader as the fastest growingsport. ( .$50 billion dollar industry, with gender demographics ratio of 75/25(male/female), and the largest concentration of fans ages ranging from 18-34 yearsold with relatively high levels of disposable income. ( Event marketing includes tailored and dedicated social
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