week 2 MKT 444 strategic alliances

School: University of Phoenix           Price: $10.00 USD

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Research a strategic alliance between a hotel company and another company. This can be for another hospitality organization or a company outside the hospitality industry.

Write a 700- to 1,050-word paper describing what you think the benefits of the alliance are for each partner, and the strategy that is at play to increase sales.

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AllianceStrategic AllianceRobert HaroJuly 18, 2016MKT/444Loressa Copeland1AllianceGrand Sierra and the WFCThe World Fighting Championships is a promotion company that specializes in Mixed martialarts, Boxing and Jiu Jitsu events. It also happens to be one of the companies I am currentlyworking for as a marketing and sales director. The WFC holds events all across the US, primarilyat venues such as Casinos who have a hotel mixed in, and for a very good reason. By doing so,the company can ensure the fighters and staff get rooms for free, and family can get discounts forthe show. This is a huge bonus for the WFC not having to find accommodations away from thevenue, making it harder for fighters and staff to get to the events. But one may ask, what is in itfor the Hotel and casino? There actually is a bigger bonus for the casino and hotel than there isfor the WFC. The bonus for the casino and hotel workout not only short term, but also long termand is highly effective with very little effort.The benefitsThe biggest benefit for the WFC is to save money on rooms and keeping the staff andfighters under one roof. Money saved can go to other items such as glov
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