societal marketing MKT 444 week 2

School: University of Phoenix           Price: $10.00 USD

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Write a 350- to 700-word paper analyzing societal marketing and how it applies to the hospitality industry. Include a discussion of the similarities and the differences of societal marketing versus pure marketing. How is societal marketing different from pure marketing?

Format your paper consistent with APA guidelines.

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Societal marketingSocietal marketingRobert HaroJuly 25, 2016MKT/444Loressa Copeland1Societal marketingSocietal marketingAccording to the Business Dictionary, Societal marketing is defined as A promotionalprocess whereby a business first assesses the interests of targeted consumers and then aims todeliver products more effectively and efficiently than its competition so that it benefits theircustomer's and society's overall welfare. The societal marketing approach tends to balance thepursuit of business profits with consumer desires and society's best interests. Societal marketingand the hospitality industry both go hand in hand, as they deal with interaction with theconsumer and aims to create a positive experience. Both want to appeal to the consumers wants,as well as satisfy customer needs to grow brand loyalty and improve consumer relations. BothHospitality and Societal marketing focus on society as a whole, and focus on long termrelationships.Societal marketing and Pure marketingWhile societal marketing focuses on long term goal of society as a whole, pure marketingfocuses more solely on the companys ability to reach consumers to sell produc
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