MKT 444 marketing segments powerpoint

School: University of Phoenix           Price: $10.00 USD

Document Description

Prepare an 8- to 10-slide Microsoft® PowerPoint® presentation that includes the following:
•Identify a restaurant or hotel market segment in your community that you would like to target for analysis.
•Explain the marketing mix you would put together to go after this market segment.

Click the Assignment Files tab to submit your assignment.

Written By

Studypool Tutor
University of Phoenix
Marketing SegmentsRobert Haro7/30/16Loressa CopelandWhat is market segments A market segment is defined as An identifiable group of individuals,families, businesses, or organizations, sharing one or more characteristicsor needs in an otherwise homogeneous market. Ref 1 Market segments allow the company to fine tune its approach whenmarketing the products to consumers. Reaching a number of segments would be considered a shotgun approach,and may prove harder than having a niche.The basicsSushi Burrito crazeThe sushi burrito craze started in Ca, and appealedto those who wanted to eat sushi, without the longwaits.The demographics for sushi was expanded toincorporate On the go consumers, and those whohave a limited time off for lunch to eat.Sushi burrito offers a healthier alterative to otherfast foods.Marketing MixProduct: Ranging from traditional rolls, to custom rolls andeven create your own options, there is something for everysushi lover.Place: Located in a high traffic area, the sushi burrito is highlyaccessible and easy to find.Price: With competitive prices and great deals, Sushi burritodoesnt break the bank compared to the competition.Promotion: Utilizing a mixture of social media andLocal media coverage, Sushi burrito has gain a massivefollowing as the newest, hottest craze.Marketing mix cont. The marketing mix can be broken downeven further than the 4 ps, and caninclude Physical environment,
lock_open Buy Document

Reviews from Students

Studypool Student
"This tutor is great!"
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1830 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors