MKT 444 marketing segments powerpoint

School: University of Phoenix           Price: $10.00 USD

Document Description

Prepare an 8- to 10-slide Microsoft® PowerPoint® presentation that includes the following:
•Identify a restaurant or hotel market segment in your community that you would like to target for analysis.
•Explain the marketing mix you would put together to go after this market segment.

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Marketing SegmentsRobert Haro7/30/16Loressa CopelandWhat is market segments A market segment is defined as An identifiable group of individuals,families, businesses, or organizations, sharing one or more characteristicsor needs in an otherwise homogeneous market. Ref 1 Market segments allow the company to fine tune its approach whenmarketing the products to consumers. Reaching a number of segments would be considered a shotgun approach,and may prove harder than having a niche.The basicsSushi Burrito crazeThe sushi burrito craze started in Ca, and appealedto those who wanted to eat sushi, without the longwaits.The demographics for sushi was expanded toincorporate On the go consumers, and those whohave a limited time off for lunch to eat.Sushi burrito offers a healthier alterative to otherfast foods.Marketing MixProduct: Ranging from traditional rolls, to custom rolls andeven create your own options, there is something for everysushi lover.Place: Located in a high traffic area, the sushi burrito is highlyaccessible and easy to find.Price: With competitive prices and great deals, Sushi burritodoesnt break the bank compared to the competition.Promotion: Utilizing a mixture of social media andLocal media coverage, Sushi burrito has gain a massivefollowing as the newest, hottest craze.Marketing mix cont. The marketing mix can be broken downeven further than the 4 ps, and caninclude Physical environment,
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