Segmentation and Target Marketing

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create an original discussion of segmentation and target marketing through research and analysis. Write using apa style and include your reference as well as all in text citations, cover page, and abstract.

Identify and describe a product currently on the market.

through research into its marketing draw conclusions about and describe the product's target market

How has the market been segmented demographically, geographically, behaviorally, and psychographically? Give examples that support your rationale.

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Running head: SEGMENTATION AND TARGET MARKETINGSegmentation and Target MarketingNameClassDateProfessor1Running head: SEGMENTATION AND TARGET MARKETING2Segmentation and Target MarketingEvery business must be able to attract customers to purchase their service or product.This begins with identifying the target market. The target market involves the segment of themarket that would be most attracted to the service or the product. Segmenting the market assiststhe company in identifying potential customers. Marketing segmentation is done first in order tocreate a product or service which meets a need or desire in the market. Segmentation allows thebusiness to identify customers who are the best match for their products and service. The targetmarket is selected for the companys marketing efforts.Market segmentation begins with dividing the market based on the characteristics of theconsumer base (Kerr, 2012). If the product is lipstick, then the market would be divided bygender, and woman would be the target market. The product or service will determine whatmembers of the market would be attracted enough to buy. Men do not buy lipstick and it wouldbe rare for a male to buy lipstick for a female. All marketing efforts would be focused onmeeting the needs of the female members of the market. For other markets, the target marketcould be the entire market. For example, the soda market target people of all ages anddemographics.Back Country Gear sell all t
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