MKT 444 Week 4 Hospitality Marketing Plan Phase 3

School: University of Phoenix           Price: $15.00 USD

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Resources: Hospitality Marketing Plan Phase 1, Hospitality Marketing Plan Phase 2

Write a 1,750- to 2,450-word Marketing Plan. Your budget is $100,000. Be sure to include an executive summary section that addresses the implementation of a timeline. This assignment is a compilation of previous week's learning team assignments. Include the following information in your paper:
•The Marketing Mix
•Describe what strategies you chose to market your product or service and why you chose them
•Describe what tactics you chose to implement your strategy
•How are you going to develop a budget with those funds?
•Quantitative and qualitative indicators useful for measurement, observation, and control of your plan's effectiveness
•Are there any ethical considerations that must be addressed regarding your promotional plan to ensure that the guidelines, as developed by the American Marketing Association, were followed?
•Discuss any regulatory or legislative considerations for your plan.

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Hospitality marketingHospitality marketing phase 3Robert HaroAugust 8, 2016MKT/444Loressa Copeland1Hospitality marketingThe BudgetIn todays market, the prices of items can be overwhelming, so keeping the budget costeffective can prove hard. Virgin Airline strives to meet its objectives, while staying cost effectiveso the company can invest in overall improvements, such as client comfort and giving theconsumer more options. With todays competitive market, a budget can be eaten up fairlyquickly, which is why the Virgin Airways marketing team needs to explore several options tomarket the company. The current budget is $100,000, which is a very good budget to start with.This paper will focus on the newest airbus the company will be launching, which will be calledthe MKT444, and will be capable of carrying more passengers with more leg room, as well asshorter flight times between stops.The Marketing MixThe marketing mix in regards to Virgin Airlines should be simple and focused, making surethe marketing team has a smooth approach to the goal. (Airline pun) Our biggest focus will be onthe product itself, which is the service, the quality of our planes and the effectiveness of ourtravel systems. Virgin airways strives to give consumers the best possible experience with nohassle, as well as speedy service. The price needs to stay competitive as well, but also reflect thequality of service we offer each consumer. To raise sales, more consumers ne
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