Loyalty Programs and Sales MKT 444 Week 5

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Document Description

Sign up for a loyalty program for a hospitality or travel organization.

Write a 700- to 1,050-word evaluation of your observations, and include the following:
•Did the information requested of you seem that it would be useful to the company? If so, why? If not, why not?
•Is there information it should have asked for but did not?
•In general, was your experience one that was conducive to you making purchases from this company? Why or why not? What would you have changed?

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Loyalty card programLoyalty card programRobert HaroAugust 15, 2016MKT/444Loressa Copeland1Loyalty card programMaverick Loyalty cardAlmost every company offers a loyalty card, from retailers to travel companies and even gasstations. Each have their own benefits, and downfalls when getting a new card, which can eitherattract customers or deter them. Some reward cards go as far to require a background check,since the consumer is signing up for a credit card. This means not everyone can apply, or iseligible. Others require only basic info, and allows any consumer to apply and qualify.Located in Utah, Nevada, California and other west coast states, Maverick gas stations offer arange of items besides gasoline. Maverick also has one of the best loyalty programs for a gasstation and holds regular contest to win items, as well as save money on popular items via rewardpoints. One thing I never considered was to get a loyalty program card, because I saw it as awaste of time, but I am glad I did sign up so I can enter to win amazing items such as a Jeep, aboat and camping gear. Maverick has 3 locations in my area, with one located a block away fromwhere I live, so I have always used this gas station more so than others. My enrollment into theloyalty program means that I frequent this gas station once a week for various itemsInformation gatheredMavericks process for signing up is very easy, and can be done online, via the app, or asI did it, in store. Th
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