Defining Public Relations Paper MKT 444 week 1

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Document Description

Write a 1,050- to 1,400-word paper in which you define public relations. Include in your paper:
•Explain your personal definition of public relations and definitions from three different sources. Examples include: Public Relations Society of America, textbooks, etc.
•Compare and contrast these definitions in your paper.
•Discuss why you think there are so many different definitions of public relations.

Prepare to discuss this assignment in class.

Format your paper consistent with APA guidelines.

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Defining public relationsDefining public relationsRobert HaroJune 13, 2016MKT/438Ricci Rizzo1Defining public relationsIntroductionPublic relations is a position that has fascinated me very much ever since I got into themarketing sector following my military time. On the base, I helped set up major events, as wellas act as a liaison to the upper chain of command on how to handle media issues when the basehad a mishap. This aspect of public relations was very easy, since it was very cut and dry, andconcise. Once I had left the military, I rolled right into a marketing job, where I continued to usemy experience and knowledge to attract and retain more consumers. My position is Marketingand sales, however there are times that we need to act as a public relations representative answerquestions and provide information to the public or to sponsors and investors. Public relations is aterm that I believed to be very one dimensional and straight forward, however after week 1 ofthis class, I quickly learned that there is more to public relations than I had realized.Public relations: My point of viewI soon learned that the military version of a public relations member is vastly different than acivilian counterpart, for many reasons. In the military, you are coached more on what to say, howto act and what not to answer, using the famous phrase No comment on many issues. When itcomes to civilian public relations, one must be very careful on what to say, s
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