Public Relations Case Study MKT 444 week 2

School: University of Phoenix           Price: $10.00 USD

Document Description

After reading the case study: BP's Loose Lips Sink Credibility Ship (Chapter 1), please answer the following questions in a Word document.
•How would you assess BP's response to the Gulf of Mexico oil spill? (Answer should be 90 to 175 words in length)
•How could BP have prevented the damage done by its CEO spokesperson? (Answer should be 90 to 175 words in length.
•Had you been advising (CEO Anthony) Hayward, what would you have suggested he say in response to the questions he was asked? Provide at least 3 specific examples (Answer will need to be 260 to 350 words in length).

Format your answers consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

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BP oil PRBP oil public relationsRob HaroJune 20, 2016MKT 438Ricci Rizzo1BP oil PRHow would you assess BP's response to the Gulf of Mexico oil spill?The Gulf of Mexico was a major oil disaster, with effects still spilling into todays economicstructure, and was a PR nightmare overall. BPS PR response was very smart and overalleffective, as the company took complete ownership of the disaster and did not try to pass blameto any individual or sub company. The BP company was very honest and forth coming withinformation regarding the spill, even though the company received a lot of bad media and press.Compensation for those who were directly effected was addressed quickly and effectively,ensuring companies and individuals that the situation was being handled. The company was verytransparent in all actions taken as well as cleanup efforts, as well as its future prevention plansthat would be taking place to stop such issues from arising.BPs spent an estimated 20 million to pay claimants, who numbered up to sixty five thousandoverall, making the accident one for the record books. By being public about the incident, BPtried to earn the trust of consumers and investors alike, and tried to keep the publics trust.However by doing so, the company also hurt its image severely and negatively by being openabout it. People who may have never found out about the issue had front row seats to all theinformation. BP may have wanted to use someone other than T
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