Hershey entry into the Australian Market

Price: $10.00 USD

Document Description

Relationship to Marketing Concepts

Interpretation of article

Recommendations

i have uploaded a sample copy of how the article should be written.(article 1 review-sample in apa format.docx) 500-700 words

Written By

Studypool Tutor
Running head: HERSHEYS ENTRY TO THE AUSTRALIAN MARKETNameKennesaw State UniversityHersheys Entry to the Australian MarketProfessorMKTG 3100, TR 12:30-1:45 p.m.Article 1 ReviewDue date: February 29, 20161HERSHEYS ENTRY TO THE AUSTRALIAN MARKET2ArticleHersheys Entry to the Australian Market with a New Brand: An Accounting and MarketingPerspectiveDr. Cevdet KzlFebruary 29, 2016http://emaj.pitt.edu/ojs/index.php/emaj/article/view/43SummaryThis article discusses Hersheys introducing a new product brand into the Australianmarket. When introducing products into global markets, it is essential to understand the marketin order for entry to be a success. In, global markets, the Hershey brand will not be as familiar toconsumers and there will be distinct taste differences. The article discusses the need to introducea totally new product in this market in order to succeed. A SWOT analysis was conducted aswell as an examination of the competitive environment, accounting-finance indicators, marketingstrategy and marketing mix (4P) factors in order to defend the need for new product introduction(Kzl et al, 2013). The study also evaluates the advantages and challenges involved withintroducing a new product into the Australian market.The threats and disadvantages identified starts with the unfamiliarity of the Hersheybrand in the Australian market. Consumers are familiar with brands, such as Cadburys andNestl, and favorite chocol
lock_open Buy Document

Reviews from Students

Studypool Student
"Awesome! Exactly what I wanted."
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1822 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors