MKT 444 week Part 1 Organizational and Societal Functions of Public Relations Paper

School: University of Phoenix           Price: $20.00 USD

Document Description

Resources: The Practice of Public Relations textbook, University Library, Internet

Select an organization with which you are familiar, and identify an issue within that organization that would have both organizational (internal) and societal (external) implications.

Part I: Prepare a 7- to 10-slide PowerPoint presentation in which the following is addressed:
•Explain the organizational and societal functions of PR.
•Compare and contrast the organizational and societal implications in the issue you have chosen.
•Use speaker notes section of PowerPoint slides to add discussion.

Part II: Write a 525- to 700-word paper that answers the following question:
•For the organization and the issue you have chosen, explain how Public Relations should address both the organizational and societal audiences and what public relations tools can be used to do so.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

Written By

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University of Phoenix
Functions of PRFunctions of PRRobert HaroJune 27, 2016MKT/438Ricci Rizzo1Functions of PRPresenting issuesThe reason I chose the WFC as my company is due to my role in the company as the sales,marketing and PR team member and firsthand knowledge of the workings of the company.Within the WFC corporate structure, the main issue is the lack of an official PR department, aswell as a major lack of communication. These items are easily remedied if the proper structuresare put into action. One team member needs to be the go to person for PR related issues,allowing others to focus more on other task and aspects of the job. The CEO Is un-available tofulfill these duties due to his involvement in growing the company overall. Communication canbe achieved both internally and externally by re-vamping the website to have more information,as well as more information made available
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