MKT 444 week Part 2 Organizational and Societal Functions of Public Relations Paper

School: University of Phoenix           Price: $20.00 USD

Document Description

Resources: The Practice of Public Relations textbook, University Library, Internet

Select an organization with which you are familiar, and identify an issue within that organization that would have both organizational (internal) and societal (external) implications.

Part I: Prepare a 7- to 10-slide PowerPoint presentation in which the following is addressed:
•Explain the organizational and societal functions of PR.
•Compare and contrast the organizational and societal implications in the issue you have chosen.
•Use speaker notes section of PowerPoint slides to add discussion.

Part II: Write a 525- to 700-word paper that answers the following question:
•For the organization and the issue you have chosen, explain how Public Relations should address both the organizational and societal audiences and what public relations tools can be used to do so.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

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Functions of PRRobert Haro6/27/16RICCI RIZZOWorld Fighting Championships The World fighting championships (WFC) is a combat sports company thatencompasses MMA, Muay Thai, Boxing and Brazillian Jiu Jitsu. The WFC is broken down into several regions, from West coast, East Coastand Mid. This division of the company gives each regions different objectives as wellas different venues to deal with. This can prove confusing to fighters andcamps, as no set point of contact is indicated.Organizational and societal PR importance Internal perceptions about thecompany can increase morale, ordecrease it. Educating consumers andemployees alike can ensureeveryone on both sides are on thesame page Vs. mass confusion. Charitable work shows consumersand investors the companiescontributions. Innovations shows the public thatthe company is moving forwardwithin the industry.Issues and its impact The WFC has a major issue within the company structure, with very fewroles being defined. This causes confusion within the company. This also leads to a break down in communication, making issues within thecompany going unaddressed. This issue has gone un-resolved ever since the inception of the WFC, onethat continues to make major issues both within the organization, as well associal functions.Organizational implications Employees are not focused on taskor job. Conflict of interest can arise. Break down of c
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