Managing a Crisis Simulation MKT 444 week 5

School: University of Phoenix           Price: $10.00 USD

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Resources: Managing a Crisis Using Public Relations simulation

Complete the simulation.

Write a 1,050- to 1,400-word summary answering the following questions:
•What does proactive planning mean?
•What feedback mechanism should public relations develop in this situation?
•What is an ineffectual way of deploying this plan? Provide two examples of what not to do in this situation.
•When is a proactive crisis management plan needed? And why?
•When does public relations utilize reactive crisis management? What role does public relations play in reactive crisis management?

Format your summary consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

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University of Phoenix
Proactive Vs ReactivePR PlanningRobert HaroJuly 11, 2016MKT/438Ricci Rizzo1Proactive Vs ReactiveProactive PlanningAccording to business dictionary, The term proactive planning means Proactive behavioraims at identification and exploitation of opportunities and in taking preemptory action againstpotential problems and threats, whereas reactive behavior focuses on fighting a fire or solving aproblem after it occurs. Being proactive is key to ensuring future crisis manageable and easierto tackle effectively and in a timely manner. One feedback mechanism that should be employedin this situation is a combination of Social media, as well as a multitude of press conferences tokeep the public informed. A crisis happens in stages, the pre-crisis, the middle of the crisis as itis happening and the end of a crisis, or reflection period where the team can learn and evaluatethe situation. Being proactive helps the entire crisis before it can get out of control and consumethe companys revenue.Plan developmentMany plans never make it past the development phase, which is due to the plans themselvesbeing forgotten or not followed through. Some companies are not proactive in following orimplementing the plans that are created. Other times the company may have way too much redtape that needs to be cut in order for a plan to become realistic. Another ineffectual way ofdeploying the plan is to not use any public relations tools, such as social media, the web
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