Factors influence Consumer’s Perspective on Mobile Banking

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Mobile banking is currently on a rapid increase. This makes it important to determine the reasons for its continued growth. This paper explores the factors that influence the perceptions of consumers towards mobile banking. To achieve its aim, the research discusses the perceived usefulness, ease of use, cost, risk and social norm factors associated with mobile banking. The paper uses information that is obtained from survey methods where questionnaires were issued to various mobile banking users. The results of the research indicate that there is rapid growth of mobile banking because of the positive perceptions that it has. Customers are influenced by the usefulness, ease of access, convenience, appropriateness and security that it offers.

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Factors influence Consumers Perspective on Mobile BankingAuthor:Instructor:Course:Table of ContentsAbstract ................................................................................................................. 3Introduction .................................................................................................................... 4Background of Mobile Banking..................................................................................... 5Literature Review......................................................................................................... 10Factors: Perceived Usefulness .................................................................................. 10Improved Communication .................................................................................... 10Provides enhanced security ................................................................................... 11Transactions .......................................................................................................... 12Reliability.............................................................................................................. 14Perceived Ease of Use .................................................................................................. 14Perceived Risk ............................................................................................................. 17Perceived Costs ...................................
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