loyal customer workseet BRM 353 week 1

School: University of Phoenix           Price: $5.00 USD

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Complete the Loyal Customer Worksheet.

Cite all sources according to APA formatting guidelines.

Click on the Assignment Files tab to submit the worksheet

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University of Phoenix
Retail Data Analytics for Decision MakingBRM/353 Version 2University of Phoenix MaterialLoyal Customer WorksheetSelect a brand in which you are familiar and/or are a loyal consumer (This will be the basis for futureassignments).Cite all outside sources according to APA formatting guidelines.1. Complete the following chart in 90- to 175- words:SamsungBrandWhy was this brandselected?I chose Samsung due to two major factors, the layout of the softwareand the open-source abilities which allow users to root the system aswell as download 3rd party apps and software free versus Applesclosed source platform which is extremely limiting for users anddevelopers alike.2. Identify the four components of brand position:1Based on Quality2Based on Size3Based on platform4Based on price3. Analyze the brand position in its niche/market as it relates to the four compon
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