Product Life cycle analysis paper BRM 353 week 3

School: University of Phoenix           Price: $10.00 USD

Document Description

Refer back to the brand chosen for the Week 1 assignment. In 700- to 1050-words:

Identify where the brand is in the product/brand life cycle (introduction, growth, maturity, decline) and support your position with specific examples and research.

Create a marketing strategy based on this position in the life-cycle:
•Identify appropriate marketing tools
•Assess challenges and opportunities as they relate to its niche, competition, and position in life cycle

Cite all sources according to APA formatting guidelines.

Click on the Assignment Files tab to submit the worksheet.

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Samsung products life cycleProduct life cycleRob HaroMay 23, 2016BRM/353Michael Wilson1Samsung products life cycleLife cycle stageSamsung has a wide variety of products and even services, however for the sake of thisanalysis, we will focus on one product in particular, only because it is a product I have beenfollowing ND anticipating highly. The Note 6 is the newest Phablet set to release this year alongwith other products and services. This product currently sits at the pre-introduction stage wherethe specs and information about the phone itself is slowly being released. Samsung has a habit ofdoing this to keep consumers attention and looking for the clues versus releasing all the info atonce. The tech brand has also leaked information about its own phones purposely just to createa bigger buzz. According to I Galaxys, Samsung may release the Galaxy Note 6 at the IFAevent , which is scheduled to be held by September 2-7th this year. The IFA is a major techconvention where the hottest products on the market are released to the general public for thefirst time.Samsung has been hailed as the Geeks device, due to its platform which was made fordevelopers to use when creating software, as well as its hackable and customizable interface.Apple is much more restrictive for the user, limiting creativity as well as freedom within thedevice. Somethings that require a third party to do on an apple phone can be done on a Samsungphone in seco
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