Brand audit presentation powerpoint BRM 353 week 4

School: University of Phoenix           Price: $10.00 USD

Document Description

Refer back to the brand chosen for the Week 1 assignment.

Conduct a brand audit for the brand using the Rolex Brand Audit as a guide from Chapter 8.

Create a 10- to 15-slide PowerPoint® presentation to deliver your brand audit.

Include the following:
•Background
•Brand Inventory
•Brand Exploratory
•Strategic Recommendations
•Tactical Recommendations

Include speaker notes on every slide.

Cite all sources according to APA formatting guidelines.

Click on the Assignment Files tab to submit the brand audit.

Written By

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University of Phoenix
BRAND AUDITROBERT HARO5/30/16MICHAEL WILSONBRM/353CONTENTS OF BRAND AUDIT PRESENTATION SAMSUNG Brand inventory Current brand strategy Brand exploratory Tactical reccomendations Brand strategy reccomendationsBRANDS UNDER SAMSUNGBRAND INVENTORYCompany name: Samsung GroupLogo:Website: www.Samsung.comSlogan: IMAGINEBrand characteristics: Memorable, ease of use, uniqueBRAND INVENTORY CONT. Provide a current comprehensive profile of how allthe products and services sold by a company aremarketed and branded. (Keller 2013) Key Samsung characteristics.Larger premium screensOpen source platformRemovable battery and Sim cardRemovable touch pen (most models)Creative interface allows user more freedomBRAND STRATEGY Aggressive sponsorships in all major sports. Diversified products that consumers know andtrust. Social media marketing is interactive. Product placement in major movies and shows. Major celebrity endorsements.BRAND EXPLORATORY Provides detailed analysis on how consumers feel about the brand, such asuniqueness, favorability and awareness Uncovers strengths and weakness not only for the brand, but also thecompetition. Data can be collected from consumers directly, from past studies and fromrelevent personell in the company. Samsungs consumers perceptions of the brand are of premium, cost effectiveand unique cell phones. The majority of consumers are
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