Brand and Product Management Scenario Analysis Paper BRM 353 week 5

School: University of Phoenix           Price: $10.00 USD

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Refer back to the brand chosen for the Week 1 assignment.

Discuss each of the following questions in 175 to 350 words each:
•How is your brand marketed in different countries? Does it use a standardized or customized approach?
•Assess your brand's global branding success against the Ten Commandments of Global Branding as provided in Figure 14.5 (Keller).
•How has your brand's marketing evolved in response to changing social, demographic, and ethical issues?

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

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Samsung scenario analysisBrand management scenario analysisRob HaroJune 6, 2016BRM/353Michael Wilson1Samsung scenario analysisHow is your brand marketed in different countries? Does it use a standardized or customizedapproach?Samsung is a brand that had originally started in South Korea, so its operations in the US aredifferent than its operations back in its native country. One major step up was how the tech giantconnected with retailers such as Best Buy, and sponsored major sporting events such as theOlympics. This helped reach a major market when releasing new TVs, cell phones and otherwireless tech. Under the guidance of Erick Kim, Samsung gained a lot of ground in the USmarket. According to, In his five years at Samsung Electronics, Mr Kim hasunified the company's product development and advertising efforts into a cohesive brandingstrategy that gets the most out of the firm's impressive technology. Samsungs US approach ismuch like its European approach, which is heavy on evoking emotions through its advertising aswell as its event sponsorships. In Korea, Samsung products are slightly different and haveaccessories for the geogra
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