Midterm: Marketing Management

School: Academy of Healing Arts Massage and Facial Skin Care           Price: $10.00 USD

Document Description

The following 5 questions are your midterm exam. Please follow 6th edition APA format including ample research. It is recommend that you aim for 2-3 paragraphs per question and use each question as a heading so that the paper is organized.

Question 1:



Define what is meant by "brand equity" and discuss what a company can do to maintain brand equity.

Question 2:
Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.

Question 3:
How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today?

Question 4:


What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed?

Question 5:
Define direct marketing and give some real world examples

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Academy of Healing Arts Massage and Facial Skin Care
Running head: Marketing Management1Midterm: Marketing ManagementNameCourse NameSemesterNovember 30th, 2014Running head: Marketing Management2Define what is meant by "brand equity" and discuss what a company can do to maintainbrand equity.We can define the term Brand Equity which is used by a lot of companies for thediscussion of owing well known brand names and its benefits. Many people thought that if anynew product is attached with well known brand name will circulate more money. Consumerprefer that products which have the tag of well known brand and consider it much better thanlocal products. If you maintain brand equity, your brand becomes successful continuously. In thisregard, companies make their brands more attractive. If they do not change the appearance of theproduct, people become fed up and get that product unattractive. After that, the procedure ofadvertisement start, in this step companies invest their money on ads so that people becomeattentive and they become interested in the purchase of product. An impressive message willalso attached with your ad for examples the message of eat fresh will not be suitable for thecheeses burgers (Rothenberg, 2014).If public fine the message of any product confusing, they will avoid it and went to otherfood point. If the workers give the facility of eat fresh everyday to the customers, it will win thetrust of consumers. The last step is that the brand loyalist. These are the customers who are loya
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