Knowing your audience and communication release week 4 BCOM 275

School: University of Phoenix           Price: $10.00 USD

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Write a 700- to 1,050-word paper using this and other articles as a resource. Because communications must be designed with the audience in mind, answer the following questions:
•What are some considerations to remember given the different roles and people in the audience? ◦What would be the potential needs of the families of the miners in receiving a message about this incident?
◦What would be the potential needs of the company’s employees when receiving a message about this incident?

•What actions must you take before and after the message is delivered to ensure that it was received as intended?

Format the paper consistent with APA guidelines.

Draft two communications from the mining company announcing the accident, using what you have learned about the audience and effective messages. One communication should be directed to the families of the trapped miners and the other as an internal news release to employees in the company. For both, identify the most appropriate channel

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Robert HaroBCOM/275Instructor Ronald BakerCommunication release12/08/2014In 2010, the rescue of 33 miners from a collapsed mine in the Atacama region of northernChile made global news headlines as the rescue slowly unfolded right before everyone's eyes.The entire world was watching and waiting, anticipating the arrival of good news that all of theminers were rescued. As the story broke, all the way until the last miner was rescued on August4th 2013, the Media communicate the story to everyone. Among the audience to receive theoverwhelming amounts of information were the families of the trapped miners, as well as the coworkers and employees of the company. The mining company, San Esteban Mining Company,faced a difficult challenge, and that was how to communicate the incident to differentaudiences."August 5, 2010 - A collapse of the main ramp into the San Jose mine leaves 33 minerstrapped 2,300 feet underground. Emergency officials are unable to communicate with the trappedminers".(Ref#1) Not only did the company have to deal with the difficult task of communicatingwith trapped employees, it also had to communicate with the family's of the miners, the otheremployees of the company to ensure everyone was accounted for to know who was trapped, butalso safety and hazardous officials to asses the situation at hand. On August 6, 2010, Chile'sNational Emergency Office releases information regarding the collapsed mine, andcommunicates the emergency rather quickl
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