Decision making

School: Harvard University           Price: $10.00 USD

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Impacts of Categorization and Social Influence on Decision Making

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Impacts of Categorization and Social Influence on Decision MakingIntroductionDecision making is an act of making important decisions in ones life or an organization.In everyday life people make decisions for everything they chose to or have, where to be, whatdo or study among others. In some cases, people may look or assistant from others to help theymake a certain critical decision. It is well aware that individuals are the social being who love tobe surrounded by social groups. They like to interact with each other. In every decision-makingprocess, it has to produce a final choice which may or not call for an action. It requires thedecision maker to choose the alternative depending on his or her preferences and values. Thispaper will discuss how categorization affects decision making as well as how social influencesaffect the decision making of an individual.Cognitive Processes SummaryIn day to day life, we use cognitive process in understanding ourselves and others. It isknown as social cognition process. As according to the social cognition process, an individual'ssocial behavior is not determined by the situation he or she is in. In fact, it is identified by theperception of the person. How he perceives it and reacts towards it. It effects on thinking,knowledge, and memory. The two primary functions of the cognitive process are perception andjudgment. Perception is the process of selecting, organizing and interpreting meaning to theevents occurring i
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